# Owner letter (printed, Personal & Confidential)

Mail beats email for owners in their 60s and 70s: it's private, it gets opened, and it can sit on a desk until they're ready.
write_outreach.py fills one of these per lead from real facts. The shape:

```
Personal & Confidential

[Owner name]
[Company]
[Street]
[City, State ZIP]

Dear [Mr./Ms. Last name],

[One true, specific line: "[Company] has served [City] since [year], and the [Family] name is still on the door."]

I'm [Name] with [Firm]. Owners in [trade] often ask me what a business like theirs would be worth today.
If that's ever useful, I can put together a free, confidential valuation range and show you what buyers are
paying for [trade] companies in [metro]. No obligation, and nobody else will know we spoke.

[Soft close: "If you'd ever like that, my direct line is below."]

Sincerely,
[Name], [Title]
[Firm] · [Phone] · [Physical address]
```

Rules: never say "retire" or "sell" unless the owner said it publicly. Never mention how you found them
(registry, license roster, score). Hand-sign it. Follow up once, 3-4 weeks later, then leave it.