# Email + call opener

## Email (max 110 words)
Subject: Confidential valuation range for [Company]

```
Hi [First name],

[Company] has been serving [City] since [year], and the [Family] name is still on the company.

I work with owners in [trade] who want to know what their business would be worth today. I can share a free,
confidential valuation range and what buyers are paying for companies like yours, no obligation.

Would that be useful?

If this isn't relevant, reply 'no' and I won't reach out again.

[Name], [Firm], [physical address]
```

CAN-SPAM (US, applies to B2B too): honest From and subject, your physical postal address, a clear way to opt out,
honor opt-outs within 10 business days. Send from a separate domain with SPF, DKIM and DMARC set, keep volume low
(20-40 a day, by hand), and keep spam complaints under 0.3% (Gmail/Yahoo sender rules; aim for under 0.1%).

## Call opener (10 seconds)
```
Hi [First name], this is [Name] with [Firm]. [Company] has been in [City] since [year], and I help owners in
[trade] see what their business would be worth, completely confidential. Is now a bad time for 30 seconds?
```
If they say no: thank them, mark them do-not-contact, move on. Don't cold text: texting without consent is a TCPA risk.