Analysis of 3,820 members from DRB SiteWatch, prepared for the group acquiring the wash. Client identity withheld.
Four metrics that define the opportunity and the risk.
the Operator the location has 3,820 members generating an estimated $147,600/month in recurring revenue. But beneath the surface, 1,025 ghost members and 582 at-risk payments represent over $67,000/month in revenue exposure. This audit breaks down exactly where the risk sits and where the opportunity lives.
Who's active, who's leaving, and what they're paying.
| Tier | Monthly | Members |
|---|---|---|
| Express | $24.99 | 388 |
| Premium | $39.99 | 274 |
| ExpressFS | $49.99 | 253 |
| Full-Service | $59.99 | 399 |
| Family Plan | $24.99 | 204 |
| Retention Plans | $24.99 – $49.99 | ~500+ |
Average visits per month: 2.24 — below the 3+ retention threshold.
Members washing 3+ times in their first 30 days are 76% more likely to stay. Only 25% of current members hit that threshold.
Last-used date distribution from March 28, 2026.
Over 1 in 4 members haven't washed in 30+ days. These are cancellations waiting to happen — each one represents $42/month in recurring revenue at risk.
582 members with payment issues — $24,444/month in jeopardy.
At $42/month average, 582 at-risk payments = $24,444/month in jeopardy. Automated card update reminders can recover 40–60% of declined payments before they churn.
226 new members per month — strong acquisition, but net growth is nearly flat.
226 new members joining per month. Strong organic acquisition — but with 225 churning, net growth is nearly flat.
Only 5.3% of members are on family plans.
Industry data shows family plans retain 27% longer (19-month average vs 15-month individual). At $24.99/month, they are the cheapest plan tier — making them an easy upsell from individual Express plans. With 3,616 non-family members, even converting 10% adds 362 stickier members to the base.
$147,600 MRR across 3,518 active members.
| Metric | Value |
|---|---|
| Retail Wash Revenue (3 months) | $36,472 |
| Retail Wash Revenue (monthly avg) | $12,157 |
| Detail Services Transactions | 659 |
| Detail Services Revenue | $0 |
| Average $/Wash | $44.66 |
| Average Upsell Revenue per Member | $1.87 |
| Median Monthly Membership | $40.74 |
The detailing bay had 659 service transactions in DRB but $0 revenue — it has been dormant. With renovation underway, this is a new revenue stream waiting to be activated.
Current review scores as of March 2026.
New ownership took over March 26, 2026. The current review profile reflects the previous operator. A focused reputation management campaign can move the Google rating above the 4.3 consumer trust threshold within 60–90 days.
The most critical issues uncovered in this audit.
26.8% of the membership base hasn't washed in 30+ days. Each one represents $42/month at risk. Total exposure: $43,050/month in recurring revenue that could vanish with a single cancellation wave.
110 declined + 14 expired + 458 expiring soon. That is $24,444/month in jeopardy. Automated card update reminders can recover 40–60% of these before they churn — but only if you act before the cards lapse.
Average visits per month is 2.24. Only 25% of members are power users (3+ washes/month). The other 75% are underusing their membership — and underused members cancel. The first 30 days are make-or-break for building the wash habit.
Only 5.3% of members are on family plans. Industry data shows family plans retain 27% longer. At $24.99/month, they are the cheapest plan tier — an easy upsell that locks in multi-vehicle households and dramatically improves lifetime value.
659 transactions logged in DRB but zero revenue. The detailing bay has been dormant. With renovation underway, this is pure untapped revenue sitting on site — a new profit center waiting to come online.