Auto Detailing · Mobile
Every DM answered in seconds, quoted, qualified, and handed to the team to schedule.
A mobile auto-detailing business was running its whole front office out of Instagram, Facebook, and text messages, the owner answering by hand, quoting the same packages over and over, losing the leads who asked about a day the calendar looked full, and never circling back to the ones who didn't book. We put an AI assistant on all three channels, wired to a CRM: it answers instantly, walks the customer through the right package and price, collects what the team needs to come out, and hands off a ready-to-schedule lead, and it follows up, reactivates, and asks for the review on its own.
What was breaking
The work was great and the demand was there, it came in as DMs and texts, all day, on Instagram, Facebook, and the business line. The bottleneck was the one person answering all of it, and everything that didn't happen because they couldn't.
- Every inquiry, Instagram DM, Facebook message, SMS, answered by hand by the owner, quoting the same packages and the same prices over and over.
- A customer asking "are you free tomorrow?" on a day the calendar looked full got told the team was booked, and that lead was gone, when it should have been captured and called back.
- No follow-up. A lead who didn't book on the first message just didn't book. Nobody nudged them five minutes later, an hour later, the next day.
- No reactivation. Customers from a month or two ago, the easiest bookings there are, were never circled back to.
- Google reviews happened when the owner remembered to ask, which was rarely, so the profile didn't reflect the work.
- Returning customers re-explained their address, vehicle, and last service every time, because none of it was on file anywhere the chat could see.
- It was all on personal apps and a personal phone. Nothing was logged, and no second person could pick up a thread.
What we built
A roughly two-week build with support after: an AI assistant live on Instagram, Facebook, and SMS, wired to a CRM, doing the quoting, qualifying, info-gathering, follow-up, reactivation, and review-asking, and handing the team a lead that's ready to put on the calendar.
AI assistant on Instagram, Facebook, and SMS
It answers every inquiry in seconds, in English or Spanish, on whichever channel it came in on, and it sounds like the owner, not a script: warm, direct, takes control of the conversation. It identifies the service with at most one question, presents the right package and pricing in a single message, and moves to close.
Quote, qualify, collect, then hand off to schedule
The assistant walks the customer through the packages, gives the price for their vehicle, and collects exactly what the team needs to come out: phone, email, service address, and any special concerns. It recognizes returning customers from the CRM and confirms their details in one line instead of asking again. Then, and this is the rule, it never tells a customer the team is booked. It captures the lead, tells them the team will confirm the time, and fires a "ready to schedule" alert. Scheduling stays with the team, by design; the assistant gets the lead to the one-yard line.
Automated follow-up, 5 minutes, 1 hour, 24 hours
Every lead that doesn't book on the first exchange gets a follow-up sequence: a nudge at five minutes, another at an hour, another the next day, each one in the assistant's voice, each logged. The leads that used to evaporate the moment the conversation paused now get worked.
30-day reactivation
A month after a detail, the assistant reaches back out, time for the next one, here's a reason to book now. The easiest bookings a detailing business can get, the ones from people who already know the work, stop being the ones nobody follows up on.
Google review requests and auto-responses
After a completed job the assistant asks for the review, at the moment the customer is happiest, automatically, and it responds to the reviews that come in. The profile starts to look like the work.
One CRM, appointment reminders, and an owner who can step in anytime
Every conversation, lead, and customer record lives in one CRM. Appointment reminders go out automatically. The owner, or anyone on the team, can jump into any thread with the full history in front of them, and pull the assistant back when they want to take it from there.
Available alongside it: managed Meta (Instagram and Facebook) ad campaigns built on proven detailer creative, feeding straight into the same assistant, so the leads the ads bring in get the same instant answer, quote, and follow-up as everyone else.
Ninety days later
One quarter in, the front office that used to be one person and a phone was a system, answering, quoting, qualifying, following up, and reactivating, around the clock.
What shipped: an AI assistant on Instagram, Facebook, and SMS, bilingual, quoting, qualifying, collecting info, and handing off ready-to-schedule leads, plus 5-minute, 1-hour, and 24-hour follow-up sequences, 30-day reactivation, Google review requests and auto-responses, automated appointment reminders, and one CRM behind all of it, with managed Meta ads available alongside.
Client identity and internal system IDs are withheld. Figures are drawn from this engagement and vary by deployment, scope, and how much of the roadmap actually gets shipped.
Want results like these?
Thirty minutes, free. We'll look at your operations and tell you exactly what's worth building.
Book a call